Marketing Strategy & Copywriting Services

For the Equine Professional

Marketing Strategy Services for:

  • Boarding, Sales & Training

  • Breeding Farms

  • Equine Therapy Programs

  • Feed & Tack Stores

  • Rescues / Non-Profits

  • Veterinarians

Show up in search results and deliver great content with clarity. Work with a big-picture marketing professional that understands the industry, the language and digital marketing

Let’s Chat!

YOU know better than anyone…this industry has its own unique language. You need content that connects you with your audience and inspires action

Imagine, working with a skilled marketing professional who:

  • Understands your audience AND your business

  • Comprehends the nuances of the equine world dialogue

  • Picks up the marketing slack so you can focus on your core business

  • Can write authentically and effectively to build credibility and inspire action

Effective Communication

Authentic copy that is tailored to your audience builds connection and trust. Interestingly enough, effective communication is also the cornerstone to successful horse training! This is where good copy and writing comes in as a pillar to your business success and likely the first touchpoint with your potential customer.

Time

Time is a precious commodity in the equine world. It is a labor-intensive industry! Balancing marketing demands alongside running a thriving equine business can be challenging - there is never enough time. I'm here to partner with you and alleviate that burden.

Competitive Edge

Maintaining a competitive edge and ensuring that customers can easily FIND you online, and quickly be able to understand the value you offer can certainly be an overwhelming task. I can help; whether it is a website refresh, SEO-optimized blogs, or assisting with an email campaign.

Hey, My Friend…

I'm Jen, a seasoned marketing strategist and copywriter. I have over a decade of experience in the equine industry AND I seriously love to write copy that draws in your clients with curiosity, and makes you money!

As a devoted equestrian myself and digital marketing professional, I know the struggle of reaching your market and promoting your business to the right clients. Whether you're seeking marketing services or skillful copywriting, I offer a diverse array of options.

We always had the mantra…”Content is King,” and as quickly as things change in digital and the internet, this mantra still holds true to this day — well over a decade later!

My mission is simple and two-fold:

  1. To craft captivating equine-related copy that not only intrigues and resonates with your clients, but also compels them to take action.

  2. To craft copy that search engines (Google!) recognize as the trusted authority on the topic amidst the noise in the digital landscape.

Learn how I can help rejuvenate your marketing AND give you back time!

About Me

Hi! I’m Jen - I started riding horses at age 7, and was fortunate to get my first horse (a young TB ex-Race horse) by the time I was nine years old. They’ve been a big part of my life from then on.

Horses have been my best teacher(s); they taught me strong work ethics, responsibility, empathy and patience, as well as lessons that could be applied to everyday life situations.  

While competing in 3-phase eventing, I once had a horse that started to refuse brightly colored fences on the Stadium course. My riding instructor gave me a book on Eventing and Cross-country jumping, and on the inside cover she wrote:

“Throw your heart over and the horse will follow. This applies to most hurdles in life.”

How true!

I also worked for a newspaper covering the Northeast called “The Horseman’s Yankee Pedlar” while in college. I helped lay out the paper (ads, photos, stories). After sharing an article I wrote about my first horse with the publisher, I was promoted to Associate Editor! Throughout college, I enjoyed interviewing and writing articles about local farms, breeding programs and events.

My mother and I also ran a Warmblood breeding farm during this time and the internet gave us the ability to market and sell the offspring throughout the U.S.!

Following college, I embarked on a career in digital marketing in the Corporate world, later teaching a graduate course in digital marketing analytics at Clark University!

Marry all these experiences, and here I am today. 

Jen Mitchell Mane Message Copy

Why am I YOUR ideal copywriter?

Because I am YOUR ideal customer! I have a deep understanding of what potential clients seek.

Writing is my passion, and I am eager to delve into your business with enthusiasm, immersing myself in the details of your horses, facility, and daily operations. Rest assured, I will grasp the essence of your endeavors and connect with your vision.

Let me help by leveraging my expertise in digital marketing strategy, copywriting, and SEO.  I’ll ensure your message resonates with your audience, is on brand with your company or business, and boosts your visibility as an industry authority.  

Let’s collaborate and get YOUR Mane Message out to your target audience, and together, let’s harness the power of words and persuasive copy to propel your business to new heights.

I look forward to partnering with you on your next project and contributing to your Success! Let’s Chat! Click on the logo below.

  • Your website is your Digital Equine Business “Barn” Door! It should be inviting, in your brand voice, and speak to your ideal customer, as well as be optimized for SEO so you can be found! Let me help you with your digital marketing strategy and website to create content that inspires your visitors to take the next step.

    Starting at $500

  • Search engine optimized blogs are a great way to provide relevant and educational information for the equine industry. A well-written blog post should be keyword-rich to improve findability, position YOU as an authority, and inspire action and further, regular blog posts boost your SEO efforts. Businesses with informative blogs tend to get 67% more leads than those who don’t have an updated and optimized blog. Blog posts are a great strategy for driving traffic to your website and growing your business.

    Starting at $250

  • A compelling product page listing your sales horses or the tack you have available for sale, should clearly inform and persuade your prospects to take the next step or make a purchase. A well-crafted product description or landing page can have a significant impact on sales and farm /business reputation, as well as boost your visibility in SEO. Let me help you with your website and landing pages!

    Starting at $150-$200

  • A well-written equine industry-related article or case study that informs your audience can be a real game changer. This longer copy also performs well with SEO, which will help drive more qualified traffic to your website. Articles and case study content can also be broken down into smaller messages and re-used in other areas of your marketing program, such as social media or advertising.

    Starting at $250

  • So, they’ve given you their email address! Congratulations! Now we must come up with an email marketing strategy that keeps your potential client engaged and thinks of you first when the timing is right. Your emails should include an intriguing headline and pique the interest to read on. Newsletters help to keep your customers engaged, to inform, and build trust with your prospects and customers.

    Starting at $150

Services

What to Expect Working Together…

Book a Free Discovery Call

We will take 15-30 minutes to discuss YOUR goals for digital marketing and copywriting and how I can best help you. If we are a good fit, I will send you a follow up proposal

Next Steps

Time to get the horses to the starting gate! This is exciting! I suggest we start with a smaller “test” project that aligns with your needs so we can assure we are a good fit for each other. I’ll send you a contract to review and sign. You pay 50% upfront.

Check Your Email!

We are heading to the finish line! Your first draft is ready. You will receive a link to a Google Doc with your first project. The 2nd 50% of your invoice is due. You will receive one round of edits to ensure you are 100% (or more) satisfied with your project. I like to OVER- DELIVER whenever possible.

Research & Writing…It’s All Me

Off to the Races! Getting to know each other and prepping during the initial call will ensure I am off to a good start with a solid winning strategy. Next, I will research as needed and begin writing.

Results!

Did we have a winner? Let’s measure and adjust as needed. Testing is crucial.

Portfolio Samples

  • This is a sample blog that describes logistics of participating in a Hunter Pace. This blog would be great for an event website, for a foxhunting group or trail riding club to help grow membership and participation.

  • This short blog provides an overview of Search Engine Optimization for equine business websites, as well as a best practices checklist to get you started.

  • Writing samples published by The Horseman’s Yankee Pedlar

  • Short blog post around the origins and benefits of Dressage

Let’s work together

Interested in working together? Fill out some info below and I will be in touch shortly! Alternatively, you can check my schedule and book some time to chat. I can't wait to hear from you!